Use NoSQL or tune SQL queries ?
The most common complaint against NoSQL is that if you know how to write good SQL queries then SQL works fine. If SQL is slow you can always tune it and make it faster. A NoSQLite might counter that this is what key-value database is for. All that data could have been retrieved in one get, no tuning, problem solved. The counter is then you lose all the benefits of a relational database and it can be shown that the original was fast enough and could be made very fast through a simple turning process, so there is no reason to go NoSQL.
Read more about StackOverflow experience to make slow pages 100x faster by simple SQL tuning